WWI Ypres souvenir sweetheart brooch with holly leaf design

c. 1915
Overview

World War One era souvenir sweetheart brooch manufactured in Ypres, Belgium, in the form of a holly leaf.
The leaf is made from silver-plated metal and has lines depicting the leaf venation and a decorative, scalloped edge.
The central scroll is made from 9 carat gold plated metal and has the word 'Ypres' engraved into it.
There is a pin clasp on the reverse and no visible maker's mark.

Historical information

This brooch is typical of sweetheart jewellery sent home by Australian servicemen on the Western Front during the First World War.
It is possible that this brooch was produced to send home for Christmas, as it features a traditional Christmas motif. A European mistletoe brooch also made in Ypres during World War One is held in the collection.

Details

Details

Registration number
cwa-org-119-RoW00847
Item type
Collectibles
Decorative Objects
Ephemera
Jewellery
Souvenirs
Material
Gold
Metal
Metal (silver-plated)
Width
43 mm
Height or length
25 mm
Depth
4 mm
Inscriptions and markings

On title scroll:

"YPRES"

Keywords
World War One
Ypres Belgium
Sweetheart Brooch
Souvenirs
First World War souvenir
Jewellery
History - Social
Place made
Belgium
Year
Primary significance criteria
Artistic or aesthetic significance
Social or spiritual significance
Comparative significance criteria
Interpretive capacity
Last modified
Thursday, 23 April, 2026
Completeness
100
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Recollections of War

Recollections of War

WWI Ypres souvenir sweetheart brooch with leaf design
WWI Ypres souvenir sweetheart brooch with leaf design
Reverse of WWI Ypres souvenir sweetheart brooch with leaf design
Reverse of WWI Ypres souvenir sweetheart brooch with leaf design

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