MASCOT SHOES - LILY THE BUTTERFLY

Overview

Pair of three tone blue, high top sneakers. Shoes have dark navy blue base and toe section, with turquoise blue sides and ankle strap and royal blue inner lip. Each shoe has three laces, growing in size from smallest to large from toe to ankle. On external side of each shoe is white logo made up of three semi-circular wave shapes (City of Armadale logo). Each shoe has a hard rubber sole.

Historical information

In 2011 the Armadale Aquatic Centre underwent a renovation which included a total re-brand. Part of that re-brand was the creation of the mascot Fergus the Frog who was made by Character Creations in 2011 for just under $7000. The re-brand involved a major signage, advertising and branding campaign, all starring Fergus the Frog. Fergus the Frog made his first public appearance at Armadale Central on Thursday 13 October 2011. He also played an important role in the launch of the new Splash Town (Children zero depth water playground) at the Armadale Aquatic Centre on Sunday 11 December 2011. The character of Fergus the Frog was a 13 year old frog who was a junior lifeguard at the Armadale Aquatic Centre.
The costume was warn at a variety of City events including the campaign to improve Armadale Road in 2016. On the morning of June 6 2016 Fergus joined City Staff in waving signs campaigning for Federal funding to upgrade Armadale Road to fix congestion issues.
City of Armadale staff were often enlisted to wear the costume at COA events. They were only allowed to wear the costume for 20 minutes at a time before having a 40 minute rest to prevent them from over heating.
Entered in the History House Museum collection in June 2020, following the removal of the mascots at the centre following a major rebuild of the Armadale Aquatic Centre and its re-branding into the Armadale Fitness and Aquatic Centre.

Details

Details

Registration number
cwa-org-33-COA2020.11k
Item type
Material
Width
250 mm
Height or length
400 mm
Statement of significance

MEDIUM

Comparative significance criteria
Interpretive capacity
Object’s condition or completeness
Rare or representative
Well provenanced
City of Armadale - History House

City of Armadale - History House

Organisation Details
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