Food for Britain metal and enamel fundraising pin

c. 1945
Overview

'Food for Britain' silver-toned metal and enamel fundraising pin. It features Britannia, the female personification of Britain, standing in an oval medallion which has a textured, darkened background behind the figure to make the silver-toned relief stand out. .
She is wearing a helmet, holding a traditional trident in her left hand, and resting her right hand on a shield adorned with the Union Jack design.A curved banner loops beneath the central figure, filled with light blue enamel and embossed with the uppercase text 'FOOD FOR BRITAIN '.
The reverse is embossed with the cost of the pin '20 /-' and the maker's name 'AMOR SYDNEY'.
A metal pin is affixed to the back to secure the badge to the wearer's lapel.

Historical information

The 'Food for Britain' appeal was a humanitarian and fundraising effort launched primarily in Commonwealth countries—most notably Australia, New Zealand and Canada—during and immediately following World War Two to send essential food parcels to the heavily rationed population of the United Kingdom. There were also contributions from dedicated American relief organisations such as CARE International.

Food rationing actually became stricter after the war than it was during active combat, due to wartime exhaustion, severe winter weather, and the near-total bankruptcy of the national economy. The return of the servicemen and women also added to the population and demand.

In Australia, various localised drives, such as the Lord Mayor's Food for Britain Appeal, sprang up across the country. Throughout the mid-to-late 1940s, citizens regularly donated money, surrendered their personal meat and butter ration coupons, and packed thousands of voluntary food parcels to send overseas.

This pin belonged to a sub-drive dedicated to raising money specifically to buy and send food parcels to British families. Citizens would purchase this tag for 20 shillings and pin it to their clothing, bags, or lapels to publicly show their financial contribution to the patriotic relief.

There are a number of items in the collection relating to this campaign, including some food parcel labels sent from Australia to Great Britain and an asphalted cardboard box which would have contained food sent by CARE International from America.

Details

Details

Registration number
cwa-org-119-RoW01086
Item type
Badges
Collectibles
Ephemera
Material
Enamels
Metal
Width
19 mm
Height or length
42 mm
Depth
7 mm
Inscriptions and markings

On front of badge:

"FOOD FOR BRITAIN"

On reverse of badge:

"20
/-

AMOR
SYDNEY"

Place made
Sydney, New South Wales, Australia
Year
Primary significance criteria
Social or spiritual significance
Comparative significance criteria
Interpretive capacity
Last modified
Thursday, 17 September, 2026
Completeness
100
Related Objects

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Recollections of War

Recollections of War

Food for Britain metal and enamel fundraising pin
Food for Britain metal and enamel fundraising pin
Reverse of Food for Britain metal and enamel fundraising pin
Reverse of Food for Britain metal and enamel fundraising pin

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