Food for Britain metal and enamel fundraising pin
c. 1945'Food for Britain' silver-toned metal and enamel fundraising pin. It features Britannia, the female personification of Britain, standing in an oval medallion which has a textured, darkened background behind the figure to make the silver-toned relief stand out. .
She is wearing a helmet, holding a traditional trident in her left hand, and resting her right hand on a shield adorned with the Union Jack design.A curved banner loops beneath the central figure, filled with light blue enamel and embossed with the uppercase text 'FOOD FOR BRITAIN '.
The reverse is embossed with the cost of the pin '20 /-' and the maker's name 'AMOR SYDNEY'.
A metal pin is affixed to the back to secure the badge to the wearer's lapel.
The 'Food for Britain' appeal was a humanitarian and fundraising effort launched primarily in Commonwealth countries—most notably Australia, New Zealand and Canada—during and immediately following World War Two to send essential food parcels to the heavily rationed population of the United Kingdom. There were also contributions from dedicated American relief organisations such as CARE International.
Food rationing actually became stricter after the war than it was during active combat, due to wartime exhaustion, severe winter weather, and the near-total bankruptcy of the national economy. The return of the servicemen and women also added to the population and demand.
In Australia, various localised drives, such as the Lord Mayor's Food for Britain Appeal, sprang up across the country. Throughout the mid-to-late 1940s, citizens regularly donated money, surrendered their personal meat and butter ration coupons, and packed thousands of voluntary food parcels to send overseas.
This pin belonged to a sub-drive dedicated to raising money specifically to buy and send food parcels to British families. Citizens would purchase this tag for 20 shillings and pin it to their clothing, bags, or lapels to publicly show their financial contribution to the patriotic relief.
There are a number of items in the collection relating to this campaign, including some food parcel labels sent from Australia to Great Britain and an asphalted cardboard box which would have contained food sent by CARE International from America.
Details
Details
On front of badge:
"FOOD FOR BRITAIN"
On reverse of badge:
"20
/-
AMOR
SYDNEY"
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