FRUIT BOX LABEL

c. 1930
Overview

Rectangular piece of paper with blue background.
There are two green apples with green leaves at the top. There is the brand name [Red Moon] in red script with a bicuspid moon between the two words.
There is text [BRAND REG.D / EXPORTED BY SCANLAN & SIMPER PTY. LTD. / FREMANTLE W.A. / FANCY / WEST AUSTRALIAN APPLES] in various colours in the pennant, and on the lower left of the label.

Historical information

A unused fruit box label from Scanlan & Simper Pty Ltd, a fruit exporting company in Fremantle.
The land that the orchard was established on was first purchased by Edward Keane in 1891, and sold shortly afterward to Edward Wharton White and Lionel White (the manager of the Canning Mills), and E.H. Dean Smith (a well-known Perth architect). Situated at about 1,000 feet above sea level, it is one of the most elevated orchards in the State. In 1893, clearing and planting began, Lionel White laying out the initial 12 acres of ?Illawarra?(named after the Whites family home at Kapunda, South Australia) with an orchardist from Mundaring, Mr. Laufer, planted the first trees.
In 1899, Thomas Price moved with his wife Emily Claudia Price (nee Rogers) to Karragullen to become manager/partner of the IllawarraOrchard, relocating from the fruit tree nursery and orchard he managed at Guildford for Charles Harper. Price had been born (in 1864) and educated in Shropshire, after which he studied horticulture with a large firm of London nurserymen. In 1891, he migrated to Western Australia, and settled in Guildford.
Around 1900, there were 32 varieties of apples planted at Illawarra, as well as many varieties of pears. The five main varieties of apples were Dohertys (or Improved Yates), Jonathons, Cleopatras, Dunns Seedlings, and Rokewoods, while in pears, the Bartlett was the most important, followed by Gansels Bergamot. In addition, there were numerous varieties of stone and citrus fruits, quinces and persimmons. By 1902, there were 44 acres of fruit trees at Illawarra, the majority apples. By 1912, the property comprised 228 acres, of which 50 acres had been brought under cultivation. The annual output in that year had reached 10,000 cases of apples and pears.
The Granny Smith Apple was developed in New South Wales in 1868 but it was not until the 1890s that it started to gain some popularity. Its popularity was driven by its taste and its long shelf life. In 1911-12 Thomas Price planted Granny Smiths at Ilawarra for the first time eventually replacing all of his Rokewood Apple trees with Granny Smith trees. The first shipment of these apples was exported in 1922.
Source Heritage Council of WA assesment of Illawarra Orchard

Details

Details

Registration number
cwa-org-33-COA2010.54
Item type
Themes
Material
Width
279 mm
Height or length
215 mm
Year
Statement of significance

This object is part of a collection that represents the important role Agricultural and Horticultural Societies have played in the supporting, promotion and development of rural industries in the City of Armadale as well as providing significant social events that brought large parts of the community together to celebrate the achievements of local families, orchards, farmers and horticultural. Agricultural and horticultural societies have operated in the City of Armadale since 1897 when the Kelmscott Agricultural Society was formed.

Comparative significance criteria
Interpretive capacity
Rare or representative
City of Armadale - History House

City of Armadale - History House

Organisation Details
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