British Sailors' Society - Lady's City Auxiliary Merchant Seaman's Appeal pin

The 'British Sailors' Society' was established to minister to the religious needs of seamen. It was originally founded in 1818 as the 'Port of London Society' and then after 1833, the 'British and Foreign Sailors Society'. In 1925, the name was changed to the 'British Sailors' Society'. It supports merchant navy seafarers and their families worldwide.
The Society formed affiliations with local Australian organisations such as the 'Port Adelaide Seamens' Mission', and from the 1930s raised substantial funds through badge/button appeals in South Australia.

This is one of two items relating to the Ladies or Lady's City Auxiliary of the 'British Sailors' Society'. Ladies City Auxiliaries typically operated as local volunteer and fundraising branches during the late 19th and mid-20th centuries, organising flag days, bazaars, and seasonal gift drives.
It may have been one of the items sold for the Christmas Appeal for Merchant Seamen, for which the folded leaflet with patriotic poem was also produced.