WWI fundraising ribbon - Rule Britannia, The Lion's Cubs

This fundraising ribbon is one of a number of patriotic items in the collection produced during World War One to raise money and bolster morale on the home front. It references the close association of the Commonwealth allies - Britain and Australia - where Australia is seen to be the junior partner - the lion cub to the British lion.

Philip Roy Dennett (known as Roy) was born in Prospect, South Australia on 30 May 1897. He was an 18 year old postal assistant when he enlisted with the 29th Battery of the 8th Field Artillery Brigade, A.I.F. on 21 September 1915. His service number was 19629.
He embarked from Melbourne, Victoria, on board HMAT A7 Medic on 20 May 1916 and served in France as a Gunner and a Driver.
He returned to Australia aboard HMAS Australia in June 1919 and as discharged a month later.

This ribbon is one from a group of 4 tags, 6 ribbons and a souvenir booklet dating from World War One which were purchased together. They were all attached to a cardboard backing protected with plastic. Written on the cardboard was: '19629 GNR P.R. DENNETT, 8 F.A.B. A.I.F.'
Roy Dennett would have been serving overseas when many of the ribbons and tags were produced and purchased, so they were possibly bought and saved by a family member. This would have been seen as supporting the war effort generally and Roy more specifically.

They are rare survivors. The ribbons in particular are very delicate and were not designed to last. They are ephemera in the true sense of the word.

The portrait of Roy was obtained from a distant relative and is printed with her permission.