'Souvenir of Wattle Day 1915' booklet

Fundraising souvenirs, ribbons and badges such as this were sold in trams, buses, at railways stations and at rallies to raise money for the stated cause - in this case, 'Wattle Day'.

According to the Australian War Memorial, the Wattle Day League was formed almost concurrently in NSW and South Australia in 1909-10 with the purpose of promoting awareness of the plant, encouraging people to wear it and pushing for its adoption as a national symbol.
Founded by women and members of the Australian Natives Association, the League aimed to foster patriotic pride and national identity among Australians through the planting of wattle and other activities, eventually leading to the wattle being incorporated into the Australian Coat of Arms.
The homesickness felt by many troops serving in France and the Middle East during World War One saw the wattle become a powerful symbol for Australia and home. The League used its popularity to promote and support many fundraising events.

The 'Wattle Day' button day was held on 1 September 1915 with the proceeds distributed to various children's institutions, hospitals and charities.

Philip Roy Dennett (known as Roy) was born in Prospect, South Australia on 30 May 1897. He was an 18 year old postal assistant when he enlisted with the 29th Battery of the 8th Field Artillery Brigade, A.I.F. on 21 September 1915. His service number was 19629.
He embarked from Melbourne, Victoria, on board HMAT A7 Medic on 20 May 1916 and served in France as a Gunner and a Driver.
He returned to Australia aboard HMAS Australia in June 1919 and as discharged a month later.'
This ribbon is one from a group of 4 tags, 6 ribbons and a souvenir booklet dating from World War One which were purchased together. They were all attached to a cardboard backing protected with plastic. Written on the cardboard was: '19629 GNR P.R. DENNETT, 8 F.A.B. A.I.F.'
Roy Dennett would have been serving overseas when many of the ribbons and tags were produced and purchased, so they were possibly bought and saved by a family member. This would have been seen as supporting the war effort generally and Roy more specifically.

They are rare survivors. The ribbons in particular are very delicate and were not designed to last. They are ephemera in the true sense of the word.

This booklet is also extremely rare, with no other examples found. It features portraits of prominent military leaders during the early part of World War One and makes reference to the Dardanelles Strait, the shores on which the Gallipoli landing took place on April 25 1915.

The portrait of Roy was obtained from a distant relative and is printed with her permission.