TOBACCO TIN, WHITE OAK
Rectangular metal box bearing the name WHITE OAK FINE CUT TOBACCO on a hinged lid.
An image of a white oak tree appears in the centre of the lid, within a circle.
At the bottom of the lid appear the words "A UNIQUE BLEND OF HIGH CLASS SELECTED TOBACCO" & "2oz NETT" & "(FACTORY WEIGHT)".
On the front lip of the lid appear the words 'MICHELIDES LTD. PERTH, AUSTRALIA".
The box lid also features a gold V.
Details
Details
Peter Spero Michelides (1878-1966)
In 1901 Michelides migrated to Western Australia intending to establish tobacco production.
Operating from one room in Murray Street, Michelides worked twelve hours daily, hand-making cigarettes and canvassing hotels for orders. His younger brother Michael joined him in 1905 and the rest of their family next year; the venture flourished and orders from Government House raised its prestige.
In 1921 a public company was formed, a factory was opened in Roe Street and city retail outlets were bought. In the mid-1950s Michelides Ltd experienced a set-back, overseas companies promoted 'king-size' cigarettes with special packaging and filter tips, which required a leaf darker than the local product. The company lost money until sold for £78,000 in 1960 to an Adelaide firm. Plantations were disposed of and diverted to other crops.
https://adb.anu.edu.au/biography/michelides-peter-spero-7566
Western Australia
Australia
More items like this
Other items from Shire of Toodyay
- TOBACCO TIN, LUCKY HIT
- BUTTONHOOK
- DOUBLE SHOE LAST
- SINGLE SHOE LAST
- HERBERT; CHARLOTTE & ESTHER FRAMED PHOTOGRAPH
- INVITATION, ROYAL VISIT TO WESTERN AUSTRALIA JULY 1901
- THE AUSTRALIAN HOUSEHOLD GUIDE
- SET OF TEXT BOOKS, INTERNATIONAL UNIVERSITY COURSE
- MRS. MARY ANN TWINE
- JAMES ALLEN TWINE
- MR & MRS HENRY JAMES TWINE
- Can opener, cow design