Salute the Soldier Week advertisement from 'Picture Post' magazine - 1

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Picture Post magazine

1944

Overview

A cutting from the photojournalistic magazine, Picture Post, relating to Salute the Soldier Week. It is printed in grayscale with a cream background.
It is entitled 'The lads from our street' and features an illustration of soldiers of the British Army marching in full uniform, including helmets. Their rifles are slung over their shoulders. The unfurled British flag runs horizontally along the bottom of the advertisement.

Historical information

Salute the Soldier Week was one of the British National War Savings campaigns during WWII. It specifically raised money to buy equipment for the British Army.
There were similar schemes which raised money for the Air Force (Wings for Victory Week) and Navy (Warship Week).

Details

Registration number

cwa-org-119-RoW00028

Item type

Themes

War and Conflict
War and Conflict > World War 2

Material

Paper

Paper (Newsprint)

Width

105 mm

Height or length

400 mm

Transcripts

From top to bottom:

"Picture Post, March 4 1944"

"The lads from our street"

"The men who fought at Narvik, at Bruneval and Crete,
They were youngsters from our village, and lads from down our street.
The men who followed Monty, the deathless desert rats
Once played round here - with sticks for stumps and lumps of wood for bats;
A day will come when bells will ring and flags will be unfurled,
To cheer the British Tommies who helped to save the world;
Great men will tell how once they snatched high victory from defeat,
But to us they'll always be the lads who went from down our street."

"SALUTE THE SOLDIER"

"How can we show our gratitude
to these men? The best, the most practical
tribute we can offer them is to give them our
complete support - by saving more. Let that
be your salute to the soldier. SAVE MORE"

"Issued by the National Savings Committee"

Keywords

Place made

United Kingdom

Year

1944

Primary significance criteria

Historic significance