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Recollections of War > Records

Salute the Soldier Week advertisement from 'Picture Post' magazine - 2

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Picture Post magazine

1944

Overview

A cutting from the photojournalistic magazine, Picture Post, relating to Salute the Soldier Week. It is printed in grayscale with a cream background.
It is entitled 'Embarkation Leave' and shows a soldier leaving home after leave to return to his unit. He is holding his daughter as his son and wife look on. The unfurled British flag runs horizontally along the bottom of the advertisement.

Historical information

Salute the Soldier Week was one of the British National War Savings campaigns during WWII. It specifically raised money to buy equipment for the British Army.
There were similar schemes which raised money for the Air Force (Wings for Victory Week) and Navy (Warship Week).

Details

Details

Registration number

cwa-org-119-RoW00032

Item type

Themes

War and Conflict
War and Conflict > World War 2

Material

Paper (Newsprint)

Width

105 mm

Height or length

400 mm

Transcripts

From top to bottom:

"Picture Post, April 15, 1944"

"Embarkation Leave"

"Sheila carries Daddy's gas-mask,
Peter carries Daddy's gun.
Mother's chattering on and laughing,
As if parting were just fun.

She's put apples in his pocket,
He's got photos in his book,
When he isn't busy fighting,
He'll have time to have a look.

Dad is going to fight for England,
For a world where men are free,
Better times for all but - mostly
He'll e fighting for these three."

"SALUTE THE SOLDIER"

"The soldier is giving up all he holds most dear.
What can we do to show our gratitude? We can salute
the soldier by saving. SALUTE THE SOLDIER."

"Issued by the National Savings Committee."

Keywords

Place made

United Kingdom

Year

Primary significance criteria

Historic significance

Social or spiritual significance

Comparative significance criteria

Interpretive capacity

Related Objects

Related Objects

Sibling records

Salute the Soldier Week advertisement from 'Picture Post' magazine - 1

Salute the Soldier War Savings plaque

Salute the Soldier War Savings sheet music

Recollections of War

Recollections of War

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Salute the Soldier advertisement 2 - 'Embarkation Leave'

Salute the Soldier advertisement 2 - 'Embarkation Leave'

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