Navy Day Adelaide fundraising button - October 1917

1917
Overview

Circular fundraising badge or button sold during World War Two to support the 'Navy Day Adelaide' appeal in October 1917. It is made from printed paper between a tin base and celluloid cover.
It features a white border accented by a thin red edge which encircles the central design. Inside the border, dark blue capitalised text reads 'NAVY DAY ADELAIDE' at the top, 'OCTOBER 1917' down the sides, and the Navy League motto 'KEEP WATCH' along the bottom.
The centre has a coloured depiction of Australia's flagship battlecruiser, HMAS Australia, steaming through the ocean with dark smoke billowing from its funnels. Embedded in the upper right background is a small portrait bust of Admiral David Beatty (First Earl Beatty), the Commander-in-Chief of the Grand Fleet during World War One.
The reverse has a metal back with a void into which a metal pin is secured for attachment. There are no maker's marks.

Historical information

These celluloid tinplate buttons were commonly sold to the public in trams, buses, train stations, and at public patriotic rallies. They were produced to raise funds on the home front in support of the work of the Australian and British Navies during World War One.
This particular drive was organised by the South Australian branch of the Navy League, which managed to raise over £20,000 for naval welfare and support funds during their campaigns.

Details

Details

Registration number
cwa-org-119-RoW01150
Item type
Badges
Collectibles
Ephemera
Souvenirs
Material
Ink
Metal
Paper
Width
32 mm
Height or length
32 mm
Inscriptions and markings

"NAVY DAY ADELAIDE"

"OCTOBER 1917"

"KEEP WATCH"

Year
Primary significance criteria
Social or spiritual significance
Comparative significance criteria
Interpretive capacity
Last modified
Tuesday, 29 September, 2026
Completeness
94
Recollections of War

Recollections of War

Navy Day Adelaide fundraising button - October 1917
Navy Day Adelaide fundraising button - October 1917
Reverse of Navy Day Adelaide fundraising button - October 1917
Reverse of Navy Day Adelaide fundraising button - October 1917

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