City of Armadale - History House > Records

BUMPER STICKERS - CITY OF ARMADALE CITY LIVING COUNTRY STYLE

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c. 1986 - 2016

Overview

City of Armadale bumper sticker. Green and white with black and green writing. City of Armadale crest on left hand side.

Historical information

Bumper sticker produced in 1986 to promote the marketing campaign 'Armadale - City Living, Country Style' by the City of Armadale. The sticker were provided for free to City residents. The slogan was selected by Council in 1985 from community submissions in a slogan competition advertised in the Comment News. The slogan was entered by Nola Trousselot of Armadale. An application to trademarked the slogan was first made in 1985. The slogan was used on various promotional and council material to promote the perceived lifestyle in the City of Armadale. The slogan was discontinued some time after 2005. In 2016 the City chose not to renew the trademark.
The sticker also represents the start of the change in the City of Armadale who started to take on a more corporate structure and the use of branding and marketing to promote the City of Armadale of a tourism, business and living destination. The corporatisation of the City truly began in 1996 when the position of Town Clerk was renamed Chief Executive Officer.

Details

Registration number

cwa-org-33-COA2007.7A

Themes

People
Social History

Material

Paper

Width

180 mm

Depth

40 mm

Inscriptions and markings

[CITY OF ARMADALE / ARMADALE City Living Country Style]

Keywords

Year

Statement of significance

This object is part of a larger collection of items that focuses on the history and impact of local government on the community. Local Government plays an important role in providing services to the local community and provides a snap shot into what issues are important to the local community. The object also represents the changing types of local government the district has experienced, road board to shire to town to city. Local Government, starting in the 1980s, started to play a role in the promotion of their regions to the local community and to a wider audience.

Comparative significance criteria

Interpretive capacity

Rare or representative

Well provenanced

City of Armadale - History House

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