Health Guards Badge
Round, red and yellow, metal, 'Lifebuoy League of Health Guards', metal pin. The pin is held in a blue and white cardboard holder, with text on either side.
Lifebuoy Soap is the second oldest soap brand and was introduced by the Lever Brothers in 1895. In the newspaper The Age, on November 22, 1937, there appears an advertisement for the Lifebuoy Soap League of Health Guards. The advertisement appears on page 3 in the Women's Section. The ad states, 'MOTHERS! See that your children join the LIFEBUOY LEAGUE OF HEALTH GUARDS now!' By joining the league children will be encouraged to stay clean and healthy and avoid infections. The members are encouraged to stay healthy by 'signing a promise to maintain health and cleanliness, and to avoid the danger of dirt and germs by washing regularly with Lifebuoy Medicated Health Soap.' Once they have joined the children will receive a certificate and a 'red and yellow enamelled badge with silvery wings.'
Details
Details
'The / Lifebuoy League / of / Health Guards'
'YOUR / Health Guards Badge'
'All over Australia there are thousands of / girls and boys who are proud to wear this / Health Guards Badge, to show that they / believe in the ideals of Health and / Strength and the importance of regular / habits of cleanliness in avoiding the / germs of sickness. Captain Bob hopes / that you will wear your badge always, and / remember your Health Guards Promise.'
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