Lord Kitchener's message to the troops - postcard 1

Horatio Herbert Kitchener (1850-1916) was a British Field Marshal and colonial administrator who played a key role in World War I.
He was born in Ireland and trained as a military engineer. He served in the Middle East and Egypt, and became commander-in-chief of the Egyptian army in 1892.
He served as chief of staff in the Second Boer War, and later became Commander-in-Chief.
Kitchener became Secretary of State for War at the start of World War One. He oversaw the rapid expansion of the British Army through the recruitment of volunteers. He became the face of the First World War when he appeared on the 'Your Country Needs You' poster.
He died in 1916 when his ship, HMS Hampshire, struck a German mine while en route to Russia on a diplomatic mission. He was the highest ranking officer to be killed during the war.

The message on this card is an excerpt of a longer message which appears in full alongside a portrait of Lord Kitchener in another item in the collection.